Натуральный макияж

Натуральный макияж — классика, которая никогда не выйдет из моды. Подчеркивает естественную красоту и свежесть кожи. Для создания натурального мейкапа используйте такие модные цвета в макияже как бежевый и розовый. Тени, бронзер и немного блеска на губах — это отличное сочетание на каждый день. А если все же необходимо выровнять тон лица, лучше на лето отказаться от тяжелых тональных основ. Наносите BB-крем для создания ровного тона и скрытия недостатков.

Яркие цвета

Яркие цвета — один из главных трендов летнего макияжа. В этом году в моде ярко-розовые, оранжевые, фиолетовые и синие оттенки. Чтобы не переборщить с сочными цветами, можно использовать их только на веках или губах.

Голубые тени

Голубые тени отлично подходят для создания свежего и яркого образа. Их можно использовать как на все веко, так и только на внутреннем уголке глаза. Летом именно этот оттенок выглядит роскошно, поскольку придает лицу свежести. А весь образ сразу ассоциируется с летним отпуском на берегу моря. 

Бронзер и хайлайтер

Бронзер — косметическое средство, которое придает коже солнечный оттенок. Подходит для всех типов кожи и может быть использован как на лице, так и на теле. Бронзер наносят на скулы, лоб, подбородок и нос. Если правильно это сделать, то можно выгодно скорректировать черты лица. А чтобы лицо засияло, используйте хайлайтер на верхней точке скул, носа и под бровью. Чтобы красиво подчеркнуть естественные выступы лица лучше остановиться на перламутровых оттенках. 

Блеск на губах

Блеск на губах — это еще один тренд летнего макияжа. В этом году в моде блески с эффектом объема и глянцевым финишем. Блеск можно выбирать как прозрачный, так и яркого оттенка. Из сочных цветов лучше отдать предпочтение оранжевому, розовому и красному.

Естественные брови

Вместо супер аккуратных бровей предпочтительнее естественные и пушистые. Подчеркните их природною форму, используя гели или карандаш для бровей. Это поможет создать непринужденный и свежий образ.

Макияж для фотосессии

Летом особенно хочется фотографироваться, поэтому всегда актуален вопрос, как правильно наносить макияж для фотосессий. Чтобы выглядеть в кадре красиво и выразительно, макияж для фотосессии должен быть ярким и насыщенным. Для создания такого мейкапа используйте яркие цвета теней, контуринг и подводку для глаз.

Летний макияж — отличный способ выглядеть красиво и свежо. Для создания целостного образа, важно не только следовать трендам летнего макияжа, но и использовать те приемы, которые подходят именно вам и подчеркивают вашу индивидуальность. Так что смело экспериментируйте, чтобы создать незабываемый лук. 

TYPES OF MAKEUP

Follow these simple rules to achieve a beautiful combination of your look and make-up:

• do a classic make-up for an office look;
• bright wings  for evening outings, and traditional ones — for daytime make-up;
• focus on one thing in the evening make-up — either the lips or the eyes.

These general rules will help you not to get confused at the moment of compiling a look.

CLASSIC MAKE-UP

Classic make-up is often called exemplary, as it is characterized by sophistication and restraint. To do it, you need to even out the tone of the face with a properly selected foundation. And then use a corrector on top of it to eliminate skin imperfections and a concealer to hide circles under the eyes. Blush should not be bright if it is a makeup for every day. The main task of a classic make-up is to give the face a healthy look. In the classic options, one of the main roles is played by eyebrows. Correct their shape, emphasize the color with a pencil and fix with a special gel. To make the eyes look expressive, it is enough to use mascara. Day makeup does not involve bright lips, so in this case it is enough to apply a care balm. This is a great make-up for the office, as it looks harmonious with plain clothes in basic colors.

WINGS FOR DAY AND EVENING MAKE-UP

The wings are appropriate for both daytime makeup and evening makeup. The main thing here is to pay attention to the details. For an evening out, it is better to make ultra-wide wings. And don’t be afraid to experiment — draw double wings, graphic, with rhinestones and even glitter. Accordingly, the wings for daytime makeup should be neat and thin. Their main task is to give expression to the look, and not to draw attention to themselves. To make the wings look breathtaking, start by leveling the skin tone, continuing with concealer and corrector for imperfect areas. In order to ensure clear lines of wings throughout the day or an important evening, pre-apply eyeshadow base on the eyelid. And only after you draw a wing, start painting your eyelashes with mascara.

The wings look great against the background of fluffy skirts, flounces, ruffles and bows. They are best suited to emphasize a romantic look.

EVENING MAKE-UP

Evening make-up is done on a special occasion. Its main task is to attract attention to itself. If you choose a “self-talking” outfit for the event, then it is better to make the make-up more restrained and vice versa.

Classic make-up can be the basis. And to make your look really festive, instead of the base wing, draw a bright glitter on top. If the task is to quickly create a festive look, then you can simply complement the minimal eye make-up with bright lipstick.

Your make-up and look constitute a single concept. If you do make-up in accordance with the characteristics of the chosen clothes, then the look will be remembered for a long time.

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IS IT A GOOD IDEA TO WEAR A SKIRT IN WINTER?

On the one hand, it is logical to assume that in frosty weather it will be colder in a skirt than in trousers. However, if you decide to buy a skirt made of woolen material or other insulated fabric, or complete the look with long and warm outerwear, you will feel cozy and beautiful in it. It is also important to understand what to wear with a skirt in winter, and if you choose the right clothing items, the skirt will be very comfortable.

For example, a winning combination of a midi skirt and a knitted sweater, complemented by high boots, is a perfect solution for cold weather. You can also combine a mid-length skirt with a T-shirt or tank top worn under a cardigan, jacket or knitted blazer. Well, let’s not forget about the layering that is now trendy: create an outfit with a ribbed turtleneck, a cotton checkered shirt and a leather or suede jacket in combination with a strict slit skirt or a leather pencil skirt.

WHICH MODELS OF SKIRT ARE BEST FOR COLD WEATHER?

Here, of course, it all depends on your comfortable temperatures. Definitely, a high-slit skirt or a light flare skirt are not the best options for cold weather, but they can be worn if you have a down jacket or a long coat. But such options as a pleated skirt in a large or small pleats, A-line skirt, a tulip skirt and a wrap style will be very useful in winter. And this season asymmetry is on its edge of popularity.

I advise you to buy a skirt made of dense suiting fabric with wool in the composition if the thermal properties of the material are important to you or if you have a short outerwear. A long sweater, hoodie, and warm tights can serve as additional insulation (I advise you to try a bright shade for the sake of experiment). But don’t give up on looks with silk skirts and woolen sweaters! This game of contrasts and textures is simply mesmerizing, so try to use this combination in a winter look: the main thing is not to forget about long outerwear.

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COMMON FLAWS AND WAYS TO HIDE THEM

Most often, we need to balance disproportionate parts of the body: a narrow top with wide hips, narrow hips with large breasts or a rounded belly, an absent waist with proportional hips and chest. For each of these cases, there are certain tips that allow you to make the figure proportional and beautiful and choose not only a separate top and bottom, but also dress models for different body types.

TOP CORRECTION

If you need to add volume to a narrow top, I advise you to choose loose sleeveless tops with a boat neckline, printed T-shirts (visually prints, especially colored and round shapes, make the top bigger), blouses with puff sleeves and a bow at the neck, airy wide shirts tucked into skirt or trousers. At the same time, the bottom should be chosen with a high rise in order to shift the focus from wide hips to the waist. You can additionally emphasize the waist with a contrasting belt.

Also, if you need to visually enlarge the top, you can do it with the help of accessories: use multi-layered jewelry, such as tiered chains, pendants and necklaces of various sizes, beads in ethnic style. But be careful: accessories not only add volume to the top, but also focus attention on it.

BOTTOM CORRECTION

If the situation is the opposite – you have narrow hips and large breasts – then I advise you to add volume to the bottom. For this, wide palazzo trousers or hip flares, cropped culottes, trumpet jeans and even wide shorts made of eco leather with a high waist are suitable. Feel free to also emphasize the neckline: shirts with open buttons, tank tops and long sleeves with a deep neckline will help you.

How to emphasize a figure with a voluminous bottom with a dress? Choose maxi dresses with a wide skirt and a V-neck, a dress with a straight top, a turtleneck and a pleated skirt, a midi-length A-line dress. A loose shirt dress will also look good: I advise brave plus size ladies to try it in a mini length!

WAIST CORRECTION

Also, in certain cases, you need to accentuate the waist: for example, if you have a rather athletic figure, and the waist is invisible. The easiest way is to accentuate your waist with a band or belt while adding some air to your top so that your waist appears to be the narrowest part of your torso. You can also highlight the waist with the help of color: buy a sheath dress with inserts of lace or fabric in a contrasting color on the sides of the dress, which smoothly draw the curves of the figure. And you can also choose a dress with an undercut at the waist and diagonal stripes: thanks to the correct geometry of the pattern, you can visually highlight the waist and narrow it.

• Catalog

In order to show your irresistibility and always look stunning, you can wear the models of midi dresses, which are now starring at the covers of glossy magazines, literally for any reason. They are perfect for an evening event, as well as for a day in the office, and you can safely go for a long walk in the park or around the city – just don’t forget to put on the comfortable sports shoes. A large selection of fabrics will allow you to wear such dresses of medium length in any season – from hot summer to frosty winter.

What is the best midi length dress to choose?

A trend for a midi dress this season dictates a few rules to observe. Topical designs include dresses with ruffles or ties, asymmetric hemline, puff sleeves or a shaped collar, as well as dresses with different prints. The most popular models of midi dresses for the 2021 season are:

• •         Polka dot dresses (choose a polka dots style with an undercut at the waist with lantern sleeves and a slit at the leg).

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•         Leather midi dresses (combine it with high boots and complement with a wide belt).

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• •         Shirt dresses (shirt-style models have been in the wardrobe of fashionistas for several seasons in a row. This time, give preference to midi length with a floral or geometric print).
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  •     Lace dresses (such delicate romantic models combined with your favorite pumps with thin stiletto heels will be an excellent choice for special occasions).

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•        Dresses with long sleeves (the perfect model is a midi dress for every day with long unusual sleeves, which will add charm and femininity to your look).

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•         Pleated dress (small pleated skirt is a romantic look for dates or other celebrations).

•         Knitted dress (feminine sheath models, which can be worn with shoes or heeled boots, and with sneakers combined with coats, jackets, leather jackets or eco fur coats).

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And now, there is a few life hacks on how to choose the right midi length for your height. Designers have come up with a simple formula for this – the perfect length is your height multiplied by 0.5. True, you normally do not go shopping with a measuring tape with you. So, the ideal midi length is a palm above the ankle or below the knee.

Pay attention to the strengths and flaws of your body when choosing a dress of this length. If you have thin legs, your perfect length is the middle of the calf, but for voluminous and short legs it is better to choose a midi below the knee and always wear it with shoes with heels or a high platform. The owners of long slender legs are the luckiest: they can opt for any dress length.

That is why it is so important to reconsider your skin care in the summer. We would like to note 5 steps of proper skin care during the summer.

GUTEN MORGEN, WORLD!

Perhaps, we will start from the very beginning – the morning washing. Try to wash your face with plain and cool water for the summer period. This is best done with clean, filtered water to keep the skin’s protective barrier intact and minimize skin exposure to chlorine, since the microbiome acts as a natural barrier responsible for skin health.

Dampen the sponge with water and wipe the skin. After washing, wait until the water dries naturally.

PURIFICATION – STANDBY MODE ON

Summer heat contributes to the excessive work of the sebaceous glands and the appearance of a small rash. Which, of course, does not please us at all.

And what does each of us do? Yes, yes, we take gels or foams against oily skin and intensively begin to wash ourselves. In a word, we do everything to get rid of excess fat on the face. But the effect is completely opposite and we are doing ourselves a disservice. Our skin perceives this as anxiety and a defense mechanism is triggered. And as a result, the sebaceous glands begin to secrete fat with greater intensity, and the face begins to shine even more intensely.

These products are very aggressive in their composition and only exacerbate the situation. Look for products that are free of oils, alcohol, parabens, sulfates, and fragrances.

For example, hydrophilic oil or milk is perfect for an evening ritual. They not only dissolve makeup and the remnants of a protective SPF cream, but also moisturize the skin without damaging the Ph level and the hydrolipid balance. Then use a gel or foam to remove excess oil.

ZEN OF TONING

Most often, this stage is neglected by most, considering it not an important enough for skin care in the summer. But it is this stage that helps our skin to look elastic, fresh, rested and even younger. For the summer period, a tonic or toner is perfect.

We want to pay attention to the facial toner. According to its characteristics, it has an advantage over its fellow tonic. The toner can:

• restore and normalize the skin Ph;
• prevent the appearance of wrinkles and sagging skin;
• enhance the effect of other skin care products;
• tone and moisturize at the same time.

The toner acts as a kind of “conductor” between the other components. But no one refuses the benefits of a soothing tonic. Choose the product that you like.

MOISTURIZING AND AGAIN MOISTURIZING. OR NOT?

There is a misconception that a copious amount of moisturizer will save you from the scorching sun and dry air, especially if you apply it thicker, and all over the face.

Girls, we do not want to upset you, but you should not do this. The skin in such situations receives excessive moisture and perceives this as a signal to stop producing sebum. As a result, the natural process of the sebaceous glands is disrupted.

Therefore, for the summer, look at beauty products with the lightest possible texture: sorbet creams, fluids, lotions or serums. They are more preferable than dense creams, which are to be used at the other times of the year.

DON’T FORGET ABOUT PROTECTION

The most important step in summer care is a good sunscreen, preferably with SPF 30 UV protection. Apply sunscreen every morning 20 minutes before going out and repeat this ritual every day like a mantra. This will help protect your skin from damage from UV rays that cause wrinkles, sagging skin, uneven skin tone, and even skin cancer.

If necessary, repeat the manipulations several times a day, if you spend a lot of time under the sun.

The main principle of summer skin care is less is more!

Don’t forget to take care of yourself and pamper yourself with a new dress or skirt!

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Nude lipstick and natural shades are appropriate and comfortable in any situation, but sometimes you want variety. And for such a case, VOVK team has made a selection of makeup trends for the summer 2020, which can be used every day. Enjoy!

COLORED WINGS

Don’t forget about the existence of a brown or black eyeliner. Don’t rush into hasty decisions.

Pause and let the wings of bright colors into your life – neon pink, rich yellow, expressive ultramarine, juicy fuchsia. Experiment with sizes and shapes. Combine colors. Give yourself free rein!

MONO MAKE-UP

The name says for itself. This makeup is performed in one color or in the shades similar to each other. Thus, the eyes, lips, cheekbones are made in the same shade and harmoniously intersect with each other.

It is enough to have a beauty product in one color or a multifunctional product in your arsenal. Lipstick, eye shadow, highlighter, blush or bronzer are perfect for this, which makes them indispensable when creating monochrome makeup.

This make-up is done in pink, lilac, orange and even red!

TENDERNESS OF PASTELS

A beauty trend for pastel shades is suitable for romantic and delicate natures: lavender, mint, peach, blue. Such a make-up will be truly girlish and youthful.

If you don’t have pastel shades in your arsenal and you don’t want to buy a whole palette, there is a way out. Get one or two pastel-colored refills or a bold eyeliner that can be smudged and lightly powdered.

TANNING EFFECT

Who doesn’t want to look tanned and flaunt their golden skin tone like they just got back from vacation? We think the answer is obvious. Many do not have time to bask in the sun, and this is not entirely useful. Photoaging, wrinkles, age spots are not the best prospect. But a lifesaver comes to the rescue – it’s a bronzer!

This summer you will notice that a makeup with a tan effect is popular. Use matte textures without shimmer or creamy textures. These products are perfect to achieve the tan effect.

NO MAKE UP

This makeup option has been in trend for several years. This make up is easy to create with minimal makeup.

This is a trend for those who are on the path to self-acceptance or have already crossed the finish line. A “no make up” is created with a minimum of cosmetics. It is enough to apply the toner, add a little blush and fix the eyebrows – and you can safely run about your business. Fresh and healthy skin without any visible accents on the eyes or lips is the best everyday make-up.

The main thing is to choose the right care for your skin, and then all you need for fashionable summer makeup 2020 is quite a bit of cosmetics.

And do not forget that stylish makeup can and should be complemented with the bright looks.

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PRINTS AND PATTERNS

Let’s see what’s in your closet, can we? What color scheme prevails, and are there prints in this variety of models? If not, then it’s time to fix it immediately. Many people prefer solid colors and deliberately avoid prints, but whatever you say, a well-chosen colorful blouse, polka dot dress or striped trousers will definitely attract attention in the crowd.

Of course, do not forget about the golden rule – do not combine several prints at the same time. Choose the shades that you love and know for sure that they will suit you.

BOLD COLORS

A bold accent will help you stand out from the crowd. Bright colors in clothes change the look in an instant – they significantly refresh the look and draw attention to your dignities. Of course, this is the case if you use strong shades correctly. For example, nothing emphasizes a thin waist better than a bright red belt. But you need to use bold colors carefully and not combine several bright colors in your look at once. This can make the composition unbalanced and the look too colorful. Try picking one strong shade and then complementing it with calmer colors.

ACCESSORIES

The beauty of a woman is thirty percent determined by nature and seventy percent by the jewelry that she wears. Therefore, a bold necklace is a sure way to attract admiring glances. Try wearing a massive piece of jewelry over a discreet black dress. It’s quite impressive, isn’t it?

Accessories are a great opportunity to make you shine. And it’s not just about jewelry. You can experiment with texture or colors, belt or handbag. You can emphasize your most advantageous sides with the help of accessories: a swan neck, a thin waist or delicate hands.

LEATHER ITEMS

For many years now, leather has been an indispensable element that makes beautiful girls stand out from the crowd. Stylish leather shorts or a jacket will definitely add you some confidence and sexuality. This type of fabric will not leave anyone indifferent and will definitely help to make you look hot.

SHOES

Well, you have created the perfect look, clothes favorably emphasize your dignities, and accessories add uniqueness to your style. But the right shoes will put the final accent in your total look. Of course, there are universal models for all times, for example, graceful pumps. But do not be afraid to experiment and try to put on boots above the knees. These shoes look very sexy and go with any outfit.

CARE

Unfortunately, you can stand out from the crowd in a negative way. Dirty, wrinkled clothes with pellets are conspicuous and leave an unpleasant impression. Therefore, no matter how stylish your outfit is, do not forget about caring for clothes.

CONFIDENCE

The golden rule of a stylish woman is to feel comfortable. If you look at yourself in the mirror and feel like a goddess, then you are on the right track. And remember, a confident woman can conquer the world! Therefore, keep it up!