Every year at the end of December, the Pantone Color Institute announces the main color of the upcoming season. Last year, Living Coral ruled the roost, an optimistic golden reddish hue with orange undertones. In the same year, 19-4052 Classic Blue was declared dominant. Therefore, we did a little research and decided to tell you why Pantone dictates fashion to the whole world, and why this particular shade was chosen this year. And, of course, we will tell you what clothes in the trendy color you can buy in VOVK online store.
Who are Pantone and why they choose a new color every year
Color of 2020 and what you need to know about it
What clothes to buy in a trendy shade?
WHO ARE PANTONE AND WHY THEY CHOOSE A NEW COLOR EVERY YEAR
Pantone was founded in the 1950s by the Levine brothers and was then called M & J Levine Advertising. They were outsourced to advertising agencies in the print business, looking for the most accurate and cost-effective way to produce vibrant colors for posters, postcards, and other promotional materials.
The real fame came to them later, when they came up with the idea of releasing an annual color catalog. Each shade had its own code and its own name, so that there would be no confusion between advertisers and contractors when ordering. Such catalogs quickly gained a wide audience: clothing and interior designers, artists, and in general everyone who at least somehow encountered colors and shades in their work began to use them with pleasure.
This is how the Pantone Color Institute managed to enter the world market and become a kind of rock stars in the design world. And of course, like any star, they had to have a distinctive feature, which became the “Color of the Year”.
THE COLOR OF 2020 AND WHAT YOU NEED TO KNOW ABOUT IT
So, since everything that enters the world stage necessarily becomes political, concerning each of us, even the Color of the Year nomination is not awarded just like that. Under each shade selected by the Color Institute, a detailed explanation of why this particular color has been so honored must be submitted.
Blue is traditionally considered the calming color of wisdom, night twilight, nobility and peace. “Classic Blue inspires a sense of security, emphasizing our need for reliability and support,” Pantone writes.
In addition, the Vice President of the Pantone Color Institute, Laurie Pressman, revealed to the TIME portal a couple of more secrets about what they are guided by when choosing the main shades. According to her, the color chosen to represent the coming year should be “life-affirming” and give humanity the energy of life in difficult times. And blue was chosen precisely because it is a color found in nature – just right, because the problems of ecology and reasonable consumption come to the fore.
So, as you can see, there is nothing random in this world – as in the choice of color 19-4052 Classic Blue!
WHAT CLOTHES TO BUY IN A TRENDY SHADE?
Let’s move on to the most interesting thing for all fashionistas and fans of VOVK online store! What items can you buy in the trendiest color of the season? Here is our TOP:
A jacket. Firstly, it is classics, and secondly, every girl should have a good jacket. But for some unknown reason (isn’t the school uniform to blame?), ladies are drawn to black clothes, while blue, due to its natural softness, will not artificially pale and age you, as coal-black clothes sometimes do.
- A printed blouse. We recommend choosing not a pure blue item, but a light blouse with a romantic floral pattern, which will pay tribute to the trend. Surprisingly, it is small color blotches that better set off the appearance than a total look in the same color. So, if you have blue, gray or light blue eyes, such a blouse will emphasize their color much better than an all-blue one. In addition, just imagine how it will look with the jacket proposed above!
- An evening dress or a suit. Blue is associated with nobility and royal dignity – it is really the color of the aristocracy and the monarchy. Therefore, when choosing an evening look, we recommend that you take a closer look at clothes in just such a shade – after all, even if the Color Institute announces a new color of the season, you will always look appropriate in such a noble attire and at any solemn event!
